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Dorpenyo

A media company that Inspires, Educates, and Celebrates African Entrepreneurs.

Share a Coke

“Share a Coke” campaign by The Coca-Cola Company: Background: Coca-Cola launched the “Share a Coke” campaign in Australia in 2011. The soft drink behemoth hoped to reverse declining sales and reconnect with younger consumers who were turning to healthier beverage options. The Coca-Cola logo on bottles and cans was replaced with popular Australian names and

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Just Do It

Nike’s “Just Do It” Campaign Background: Nike is a global leader in the athletic footwear and apparel industries. Nike faced stiff competition from rival brands in the late 1980s and needed to revitalise its brand image and connect with a broader audience. Objective: Nike aimed to reposition its brand as a source of inspiration and

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Low Budget Marketing

Implementing effective marketing strategies and tactics with limited financial resources is referred to as low-budget marketing. Here are some low-cost marketing ideas to help you promote your business without going broke: Social Media Marketing: Create a presence for your company on popular social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Share engaging content

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Eleven Ways To Stand Out

In a crowded digital landscape, standing out is critical. Here are some strategies to help you stand out and make an impact: Define your unique value proposition: Clearly identify what distinguishes your brand or business from competitors. Highlight your unique strengths, expertise, or innovative offerings. Communicate this one-of-a-kind value proposition consistently throughout your online presence.

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