TOMS Shoes has done a good job of incorporating cause marketing into its brand identity. The organization has effectively engaged customers, increased awareness, and had a good influence on the lives of many individuals in need by connecting its corporate goals with a social mission.
“Share a Coke” campaign by The Coca-Cola Company: Background: Coca-Cola launched the “Share a Coke” campaign in Australia in 2011. The soft drink behemoth hoped to reverse declining sales and reconnect with younger consumers who were turning to healthier beverage options. The Coca-Cola logo on bottles and cans was replaced with popular Australian names and
Nike’s “Just Do It” Campaign Background: Nike is a global leader in the athletic footwear and apparel industries. Nike faced stiff competition from rival brands in the late 1980s and needed to revitalise its brand image and connect with a broader audience. Objective: Nike aimed to reposition its brand as a source of inspiration and