Pricing is a continuous process rather than a one-time choice. Continuously monitor market developments, client preferences, and cost fluctuations that may influence price decisions. Prepare to alter your prices as needed to remain competitive and profitable.
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Understanding your target audience is essential for developing effective marketing tactics. In Africa, with its many cultures, languages, and socioeconomic origins, identifying the right consumer profile can be difficult yet profitable. Here’s how.
Cracking the Marketing Code: Your Top 3 Frequently Asked Questions (FAQs) Answered. Read More »
Africa’s entrepreneurial spirit is thriving, and these new startups are not only propelling economic progress but also meeting societal demands. As the continent continues to embrace entrepreneurship, these efforts not only help to boost economic growth but also address significant societal concerns, demonstrating the potential for positive change through new business initiatives.
Top 10 Startup Ideas Shaping Africa’s Entrepreneurial Landscape in 2024 Read More »
Psychological pricing is a pricing technique that uses consumers’ psychological tendencies and perceptions to influence their purchasing decisions. It entails employing pricing strategies that give clients a sense of value, affordability, or attractiveness. The goal is to persuade consumers to buy and influence their purchasing decisions. Here are some common psychological pricing tactics: 1. Charm
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Implementing effective marketing strategies and tactics with limited financial resources is referred to as low-budget marketing. Here are some low-cost marketing ideas to help you promote your business without going broke: Social Media Marketing: Create a presence for your company on popular social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Share engaging content
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In a crowded digital landscape, standing out is critical. Here are some strategies to help you stand out and make an impact: Define your unique value proposition: Clearly identify what distinguishes your brand or business from competitors. Highlight your unique strengths, expertise, or innovative offerings. Communicate this one-of-a-kind value proposition consistently throughout your online presence.
Eleven Ways To Stand Out Read More »
2022 was a difficult year for both households and businesses. To survive the economic quagmire precipitated by the COVID-19 pandemic and the Russia-Ukraine war, businesses all over the had to implement austere financial measures to stay afloat. Those who didn’t or couldn’t were ruthlessly defenestrated from the market. Consumers prioritise purchases and cut back on
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