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In a thought-provoking piece on LinkedIn, Elali argues that many individuals in agriculture struggle not because farming is unprofitable, but because it is treated as routine labour rather than a structured business.
The Tony Elumelu Foundation (TEF), the continent’s foremost philanthropy dedicated to empowering business leaders, has officially announced the selection of 3,200 young African entrepreneurs for its 2026 Entrepreneurship Programme.
Oyster Agribusiness has completed the Cohort 11 Incubator Program of the Ghana Climate Innovation Center (GCIC), marking a significant milestone in its journey to scale climate-smart agribusiness solutions.
The Ghana Climate Innovation Center has graduated 20 businesses from the final cohort of its Supporting the Green Economy (SURGE) programme, marking the successful conclusion of a five-year partnership with Global Affairs Canada. The graduation ceremony, held in Accra on March 21, 2026, brought together entrepreneurs, development partners, investors, and ecosystem players to celebrate a […]
A well-known company, TOMS Shoes, has become well-known for its efforts in cause marketing. The company’s goal is to improve communities by giving out footwear, eyewear, and other goods to individuals who are in need. An outline of TOMS Shoes’ cause marketing tactics is shown below: The One-For-One Model: TOMS Shoes’ creative “One-for-One” model won widespread […]
Choosing the right type of business name is an important part of brand strategy and marketing. It has the potential to influence customer perceptions, brand recognition, and, ultimately, the success of your business in the marketplace. The type of business name you choose should align with your brand, target audience, and industry. It should effectively communicate your brand’s personality and values while being memorable and appealing to your customers.
Starting a business is a journey that requires determination, passion, and continual education. You can increase your chances of success by rigorous planning, strategic execution, and a strong commitment to your venture.
Psychological pricing is a pricing technique that uses consumers’ psychological tendencies and perceptions to influence their purchasing decisions. It entails employing pricing strategies that give clients a sense of value, affordability, or attractiveness. The goal is to persuade consumers to buy and influence their purchasing decisions.
Building a strong team takes time and effort, but with careful recruitment, effective communication, and a positive work environment, you can assemble a team that is capable, motivated, and aligned with your business goals.
The “Share a Coke” campaign exemplifies how personalization, digital engagement, experiential marketing, and social media integration can be used to revitalise a brand, engage consumers, and achieve significant results.
