Ten (10) things to note when selecting a business name In the first part of this epistle, it was established that a business name is more than just a label or a superficial nomenclature that does not define the true essence or value of the business. On the contrary, the business name incorporates the brand […]
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“Share a Coke” campaign by The Coca-Cola Company: Background: Coca-Cola launched the “Share a Coke” campaign in Australia in 2011. The soft drink behemoth hoped to reverse declining sales and reconnect with younger consumers who were turning to healthier beverage options. The Coca-Cola logo on bottles and cans was replaced with popular Australian names and
Nike’s “Just Do It” Campaign Background: Nike is a global leader in the athletic footwear and apparel industries. Nike faced stiff competition from rival brands in the late 1980s and needed to revitalise its brand image and connect with a broader audience. Objective: Nike aimed to reposition its brand as a source of inspiration and
Implementing effective marketing strategies and tactics with limited financial resources is referred to as low-budget marketing. Here are some low-cost marketing ideas to help you promote your business without going broke: Social Media Marketing: Create a presence for your company on popular social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Share engaging content
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Business failure can be caused by a variety of factors, all of which must be addressed and mitigated in order to increase the likelihood of success. Here are some of the major causes of business failure and how to avoid them: Inadequate Planning: A common cause of business failure is insufficient or poor planning. Misalignment
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In a crowded digital landscape, standing out is critical. Here are some strategies to help you stand out and make an impact: Define your unique value proposition: Clearly identify what distinguishes your brand or business from competitors. Highlight your unique strengths, expertise, or innovative offerings. Communicate this one-of-a-kind value proposition consistently throughout your online presence.
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2022 was a difficult year for both households and businesses. To survive the economic quagmire precipitated by the COVID-19 pandemic and the Russia-Ukraine war, businesses all over the had to implement austere financial measures to stay afloat. Those who didn’t or couldn’t were ruthlessly defenestrated from the market. Consumers prioritise purchases and cut back on
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WHAT IS IN A NAME? A BUSINESS/MARKETING PERSPECTIVE “What’s in a name?” is a phrase derived from William Shakespeare’s play Romeo and Juliet, in which Juliet famously asks, “What’s in a name? That which we call a rose by any other name would smell as sweet.” The phrase implies that a name is merely a
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