Business failure can be caused by a variety of factors, all of which must be addressed and mitigated in order to increase the likelihood of success. Here are some of the major causes of business failure and how to avoid them: Inadequate Planning: A common cause of business failure is insufficient or poor planning. Misalignment […]
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In a crowded digital landscape, standing out is critical. Here are some strategies to help you stand out and make an impact: Define your unique value proposition: Clearly identify what distinguishes your brand or business from competitors. Highlight your unique strengths, expertise, or innovative offerings. Communicate this one-of-a-kind value proposition consistently throughout your online presence.
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2022 was a difficult year for both households and businesses. To survive the economic quagmire precipitated by the COVID-19 pandemic and the Russia-Ukraine war, businesses all over the had to implement austere financial measures to stay afloat. Those who didn’t or couldn’t were ruthlessly defenestrated from the market. Consumers prioritise purchases and cut back on
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WHAT IS IN A NAME? A BUSINESS/MARKETING PERSPECTIVE “What’s in a name?” is a phrase derived from William Shakespeare’s play Romeo and Juliet, in which Juliet famously asks, “What’s in a name? That which we call a rose by any other name would smell as sweet.” The phrase implies that a name is merely a
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