The Toms Way

TOMS Shoes has done a good job of incorporating cause marketing into its brand identity. The organization has effectively engaged customers, increased awareness, and had a good influence on the lives of many individuals in need by connecting its corporate goals with a social mission.

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Ten (10) Startup Tips

Starting a business is by far the most demanding endeavour you will undertake. Regardless, it can be a very gratifying experience. There is no one-size-fits-all approach to entrepreneurship; however, the following are some key factors to consider while starting a business: 1. Create a comprehensive business plan outlining your vision, goal, target market, competition analysis,

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Psychological Pricing Strategies

Psychological pricing is a pricing technique that uses consumers’ psychological tendencies and perceptions to influence their purchasing decisions. It entails employing pricing strategies that give clients a sense of value, affordability, or attractiveness. The goal is to persuade consumers to buy and influence their purchasing decisions. Here are some common psychological pricing tactics:  1. Charm

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Share a Coke

“Share a Coke” campaign by The Coca-Cola Company: Background: Coca-Cola launched the “Share a Coke” campaign in Australia in 2011. The soft drink behemoth hoped to reverse declining sales and reconnect with younger consumers who were turning to healthier beverage options. The Coca-Cola logo on bottles and cans was replaced with popular Australian names and

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Just Do It

Nike’s “Just Do It” Campaign Background: Nike is a global leader in the athletic footwear and apparel industries. Nike faced stiff competition from rival brands in the late 1980s and needed to revitalise its brand image and connect with a broader audience. Objective: Nike aimed to reposition its brand as a source of inspiration and

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Low Budget Marketing

Implementing effective marketing strategies and tactics with limited financial resources is referred to as low-budget marketing. Here are some low-cost marketing ideas to help you promote your business without going broke: Social Media Marketing: Create a presence for your company on popular social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Share engaging content

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