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Entrepreneurship

Ten (10) Startup Tips

Starting a business is by far the most demanding endeavour you will undertake. Regardless, it can be a very gratifying experience. There is no one-size-fits-all approach to entrepreneurship; however, the following are some key factors to consider while starting a business: 1. Create a comprehensive business plan outlining your vision, goal, target market, competition analysis,

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Psychological Pricing Strategies

Psychological pricing is a pricing technique that uses consumers’ psychological tendencies and perceptions to influence their purchasing decisions. It entails employing pricing strategies that give clients a sense of value, affordability, or attractiveness. The goal is to persuade consumers to buy and influence their purchasing decisions. Here are some common psychological pricing tactics:  1. Charm

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