FinTech

Jumia, dubbed the “Amazon of Africa,” has pioneered the continent’s e-commerce market. Jumia was founded in 2012 and now operates in several African countries, offering a diverse range of products such as electronics, clothes, and groceries.

Augmented Reality is changing the way consumers interact with items online. From virtual try-on features for garments to AR visualisation of furniture in a home environment, e-commerce companies are leveraging AR to bridge the gap between online and physical buying experiences. This trend increases consumer confidence by allowing consumers to virtually engage with things before making a purchase.